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Case Study.
Client
Resolve Counseling & Wellness
Year
2018
Location
Overland Park, KS
Service
Video Production
Resolve Counseling & Wellness was started as a new kind of counseling practice that seeks to change the norms that are usually associated with counseling. With minimal wait times and community involvement, they are one of the fastest growing practices in the Kansas City area. The owner, Amber Reed, understood from early on the importance of not only active marketing but also communication.
The Shoot.
Through conversation with the client, we decided to put our full weight behind the video approach. They already have a strong social media and branding presence but they wanted to make sure potential clients had the opportunity to truly know their personality and core beliefs before they ever set foot in the office. This helps especially in the counseling field because videos about individual counselors reduce first-timer's potential anxiety.
This meant scheduling 2 full days where clinicians from Resolve had different appointment times to sit down and be professionally interviewed and filmed by our crew. Once shooting had finished, videos were edited down to the best parts that most represented the message they wanted to convey. They are now able to incorporate these videos into their existing social media campaign throughout the year without having to worry about content.
By having several subject ideas for videos long before the shoot, they were able to maximize their time and budget. Not only were we able to knock out shooting for different videos on the same day, our interviewer was able to steer questions towards answers that fit their content criteria.
Videos convey both information as well as passion in a way that's very difficult for text to do